Take Advantage of World Class Marketing Talent in our Region

Did you know that our region is quickly becoming known as one of the leading marketing and branding hotbeds in the country? In 2010 the Cincinnati USA Regional Partnership, along with branding and design leaders from LPK, unveiled the economic development campaign called "Cincinnati, the BrandHUB."  We are fortunate to have consumer products companies like Procter & Gamble, Kroger, Macy's, Luxottica, and Kao Brands headquartered in the region.  Add the presence of marketing and branding agencies, consumer research suppliers, data analytics experts, and digital strategy firms, and our region is well-positioned to attract marketing talent from around the country. In one year, the partnership's efforts resulted in 1,967 new jobs and $43.7 million in business investment. Start-ups and venture-backed companies are establishing a presence in Cincinnati to take advantage of the marketing and branding talent pool.  Cincinnati is promoting itself as a legitimate alternative to the established marketing hubs on the coasts and in Chicago. What does all of this activity mean for your business?  It may be a good time to look at your marketing organization and consider the following: -       Do I have someone who might leave to join the bright lights of an emerging company? If so, what steps should I take to retain my top talent? -       Is now an opportune time to add marketing talent to my organization?  If so, what are my needs and how do I compete for the best candidates? -       Am I working with the best suppliers and agencies for my digital marketing, public relations, or advertising needs?  It may be smart to review these relationships and consider the alternatives. -       Do I have a well-defined brand in the eyes of my customers?  With so much talent in town, there is no need to settle for anything less than world-class. -       Perhaps you have an idea for a new product or business venture.  You may be able to connect with available resources through the BrandHUB to help you evaluate your idea and prepare to launch. The emergence of our region as a legitimate marketing hub bodes well for our local economy in terms of attracting new businesses and enhancing our talent pool.  Are you poised to take advantage of these valuable resources? For more information on the BrandHUB initiative, contact Denyse Ferguson at the Greater Cincinnati Chamber or visit www.cincinnatiusa.org.


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