The Opportunity

• Serve as the guardian and champion of a strong professional services brand that stands for quality and industry leadership in the Greater Cincinnati region and beyond.
• Be part of a close-knit team that enjoys working together to solve challenges and win.
• Utilize your marketing expertise to help further Gilman Partners’ mission

The Organization

Gilman Partners is an executive search, talent acquisition, and leadership development firm with a mission to strengthen leadership teams and elevate the talent in our communities. For more than 41 years, clients have trusted us to help them find, attract, and recruit top talent and our leadership development program, GP Elevate, helps prepare high-potential leaders for executive roles. With an average of 100 searches each year and a team of 22 accomplished professionals, we’re the largest retained executive search firm based in the Greater Cincinnati market.

The Role

Gilman Partners is seeking a Marketing & Communications Director to manage all day-to-day marketing activities from strategic planning to content creation and execution. Reporting to our CEO, the Marketing & Communications Director will work to increase awareness of Gilman Partners’ brand and services, establish the firm as a talent leader in the Greater Cincinnati region and beyond, support the work of the firm’s Practice Groups, and help connect clients and those in the GP network to talent-related trends and education. This is a hybrid role with the opportunity for the team member to work remotely two days a week, as their schedule permits.

What You’ll be Doing 

Marketing

• Create and execute the organization’s marketing strategy.
• Work with GP team to create and execute marketing strategies in new cities as well as for GP Elevate, the firm’s executive leadership development program.
• Develop and manage the annual marketing budget.
• Stay up to date on trends in the recruiting and talent industries and look for opportunities to share those trends internally and externally.
• Identify media relations opportunities and pitch relevant stories.
• Write thought leadership pieces on behalf of Gilman Partners and/or Gilman Partners team members for the GP blog, media outlets, and other platforms.
• Manage all Gilman Partners social media activity, including social media strategy, content creation, and social media management and tracking.
• Manage the content and images on the Gilman Partners website; work with a contract web developer to make edits and improve functionality.
• Optimize Gilman Partners’ digital presence, including SEO efforts.
• Find ways to incorporate video into Gilman Partners’ website and social media channels.
• Coordinate Gilman Partners’ internal and external events (along with team support) including monthly roundtables, social events/holiday party and annual client event.
• Manage existing sponsorships and create ads, graphics and content for sponsorships, as necessary.
• Identify opportunities for additional community involvement and professional sponsorships.
• Help prepare presentations and accompanying visuals.
• Develop email marketing strategy and design, write, send, and track all emails.
• Design simple graphics and materials that reflect the Gilman Partners brand.
• Attend networking and industry events on behalf of Gilman Partners.

Business Development Support

• Work with team to customize/edit business development materials when new opportunities arise.
• Customize/edit new business proposals to ensure they represent GP well and target the needs of each potential client and search.

Experience

• Exceptional business writing skills are a requirement.
• 8+ years of general marketing experience including social media management, content creation, email marketing, media relations, website management, and graphic design
• 3+ years of proven success leading marketing for an organization or client
• Ability to manage multiple projects and deadlines concurrently
• Ability to prioritize projects and re-prioritize as new assignments come in
• Successful experience with Mailchimp, or similar email marketing platform
• Ability to quickly and skillfully design basic graphics and images that reflect brand standards; partner with an external graphic designer for more complex design assignments

Personal Characteristics

• Strong writing and editing skills
• The ability to communicate with all levels of an organization in an authentic and professional way
• A track record of doing what’s right (as opposed to what’s easy) for clients and colleagues
• A low ego and the willingness to jump in and help out the team however necessary
• A positive attitude that looks for solutions instead of problems; the ability to recognize and celebrate the contributions of others on the team
• Passionate about learning and staying up to date on industry trends
• Confidence and expertise to set vision and strategy with the humility and detail orientation necessary to execute the plan

Gilman Partners is committed to strengthening leadership teams and elevating the talent in our communities – and that means all qualified applicants will receive consideration without regard to race, ability, religion, sex, age, sexual orientation, gender identity/expression, or national origin. You don’t have to meet every qualification in this job description to apply. If you’re drawn to the position and believe your experience makes you a good fit, we encourage you to reach out.