Branding Yourself as an Employer--How Attractive are you to Top Talent?
Competing for talent in today's marketplace requires more than posting a job; it requires finesse. Whether you realize it or not, as an employer you present a certain image as a place of employment -- your employer "brand". As you begin to think about hiring and recruiting, remember that the brand you communicate to potential employees can be a key factor in attracting the right new hire. Here are a few suggestions for making sure your employer brand helps, rather than hurts, your efforts.